Logo Overhaul: Will Customers
Still Answer the Siren Call of
Starbucks?
Author:
Source: Wharton
Starbucks has emerged over the
last 20 years as one of the
premier consumer
brands in the
world, alongside icons like
Apple and Nike. Now, the company
has decided to give that
brand a
facelift, revamping its
ubiquitous logo.
