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Go To Market :
In Marketing Management, the term
Go-To-Market strategy
refers to the channels a company
will use to connect with its
customers/business and the
organizational processes it develops
(such as high tech product
development) to guide customer
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interactions from initial contact
through fulfillment. A firm's
Go-To-Market strategy is
the mechanism by which they propose to
deliver their unique value proposition
to their target market.
That
value proposition is based
on the choices the business has made to
focus on and invest in markets and
solutions that they believe will respond
positively to the increased attention.
Marketing Strategy involves WHO the firm
will go after and WHAT it will offer
them.
Go-To-Market
Strategy is a component of the
overall Marketing Strategy and is
concerned with HOW the firm will make it
happen.
Go-To-Marketing
is a strategy mainly used by marketers
of goods that are not for the mass
market. The main focus of the marketing
exercise is to target the direct
consumer or one in authority to make
buying decision. |
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