From Soccer to the Super Bowl:
Measuring How and Where Fans
'Consume' Sports
Author:
Source: Wharton
When Andres Iniesta scored the
deciding goal that sealed
Spain's victory in the 2010
World Cup held in South Africa
last summer, it was the climax
of several weeks of
all-encompassing coverage for
ESPN and ABC, subsidiaries of
The Walt Disney Company.
