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Branding
"A
brand is the identity of a
specific product, service,
or business.
A
brand can take many forms,
including a name, sign,
symbol, color combination or
slogan. The word brand began
simply as a way to tell one
person's cattle from another
by means of a hot iron
stamp. A legally protected
brand name is called a
trademark. The word
brand
has continued to evolve to
encompass identity - it
affects the personality of a
product, company or service." |