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Finding
B2B Marketing Success Integrating
with Social Media & Search
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Bench marketing statistics and
key insight from Business.com
and B to B online's co-
sponsored study of more than 450
B2B marketers.
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Social Media
Resources Used for Business
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YouTube |
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LinkedIn |
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Face book |
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Webinar |
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Company Blog |
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Twitter |
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Social Bookmarking |
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Private community |
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Podcasts |
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Use of
Social Media to Enhance
SEO
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Matrics
used B2B Marketers to
Measure Social Media
Success
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Visits to website |
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Number of fans followers
or likes on SN site |
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Number
of mentions of company
and Products |
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Retweets |
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Page
view on company blog |
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Completed lead capture
forms |
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Sales/Revenue |
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Sentiment of
conversations:pos.or
neg. |
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Content /demo download |
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Share of voice |
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Not measuring |
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B2B Marketer
Goals for Social Media Efforts
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Build Brand Awareness |
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Increase Web traffic |
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Lead generation |
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Deeper engagement
W/customer & prospects |
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Improve search results |
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Establish thought
leadership |
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Gain marketing
intelligence |
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Drive direct revenue
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Have
not set goals |
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How Marketers
are measuring the impact of
social Media on company
search performance
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Organic search engine
ranking |
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Inbound link |
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search marketing
conversion rates |
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Social media
conversation
volume |
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Search volume for brand
keywords phrases |
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Results
of social media efforts
on search marketing
percent difference in
response Best vs. Rest
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