|
|
|
Allocation
of lead-generation budget |
|
Hubspot,an inbound marketing
systems company, asked
business professional how
they would be allocating
their lead-genration
budgets.
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
Blog
and social
media |
10% |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
Advertising
goals for 2009 |
|
Datran Media,an e-mail
services company, asked
marketers to rank
what advertising goals they
considered most important
for 2009
| |
|
| |
New customer
acquisition |
| |
|
63.2% |
| |
|
| |
Increased customer
retention |
| |
|
43.7% |
| |
|
| |
Increased brand
favorability |
| |
|
14.1% |
| |
|
| |
Increased brand
awareness |
| |
|
14.0% |
|
| |
|
|
|
Lead
management satisfaction |
|
IDC asked technologiy
marketers to indicate their
satisfaction with the
following
lead management categories
(using a scale of 1-5,with
1="low level of
satisfaction"
and 5="high level of
satisfaction")
|
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
| Lead
routing/transition
to sales/
partners |
3.7% |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
Lead
performance
measurement |
3.0% |
|
| |
|
| |
| Lead
follow-up by
marketing |
2.9% |
|
|
| |
|
| |
Lead
nurturing |
2.8% |
|
| |
|
|
|
Marketing
automation priorities |
|
IDC asked technology
marketers to rank the
following marketing
automation pri
orities/initiatives for 2009
(using ascale of 1-5with 1 =
least important and 5 =
most important
| |
Campaign
management/nurturing |
| |
|
4.2% |
| |
|
| |
Lead management |
| |
|
4.1% |
| |
|
| |
Database marketing |
| |
|
|
4.0% |
| |
|
| |
Marketing resource
management |
| |
|
|
3.0% |
| |
|
| |
Marketing/digitalasset
management |
| |
|
|
3.0% |
|
| |
|
| |
Partner relationship
management |
| |
|
2.9% |
| |
|
|
|
|
